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7 Critical Mistakes To Avoid On Pinterest

Nov 07, 2019

(Hey Pinner! Before, we get started, don't forget you can gain access to our free Pinterest Masterclass, Pin Proficient -- a step-by-step class on how to create, draft, and schedule pins on Pinterest from a Pinterest pro. Go get it right now!)



As a Pinterest strategist, I understand that not everyone is in a space in their business where they can hire a professional to manage their Pinterest. 

That's why I also want to help new business owners, bloggers, and content creators to be able to utilize Pinterest marketing effectively for their businesses, because I know how powerful it can be when building your business online. 

 

Psst... love this post? Be sure to pin it to Pinterest, so you can reference it easily later and share with your community!

So, let's check out the Seven Critical Mistakes To Avoid On Pinterest...

(And these are in no particular order -- just don't do them!)

1. PINNING THE SAME CONTENT TOO FREQUENTLY

I get it -- you want to pin your products or content over and over again to get maximum visibility. But the problem with pinning the same content with the same description to the same board multiple times tells Pinterest that you are spamming them. 

It's okay to pin the same content to the same board, but try a different image, unique description, new set of hashtags or other keywords. Also, if you do want to pin the same image to the same board with the same description -- make sure it's after thirty days (Tailwind scheduling and SmartLoop can help you do this!)

In other words, be more mindful with how often you pin the same image, blog post, or product image and space it out a bit better.

2. POSTING ONE PIN TO ONE BOARD ONCE AND LEAVING YOUR PINTEREST TO "RUN ITSELF"

Goodness, if I had a dollar for every time a client said to me, "Well, I pin all of my content and then I just leave it alone." Maybe not exactly said like that, but the sentiment is the same. 

Pinterest thrives off of fresh pins, following others, saving pins, and re-pinning content. If you are setting your Pinterest on cruise control, sure, you'll get some views on those pins, but eventually, they will sink down to the very bottom of the SmartFeed (and that's an extremely long feed) never to be seen much again. 

Those pins will exist on your profile, but if you aren't pinning new content, using Pinterest regularly, or obtaining new followers (and following others) then chances are your Pinterest For Business profile will do just that -- exist.


3. NOT UTILIZING KEYWORDS, LEAVING PIN DESCRIPTIONS, PIN TITLES, AND BOARD DESCRIPTIONS BLANK. 

Okay, friends, LISTEN UP. Do you know how Pinterest finds your content?

Yep, you guessed it -- KEYWORDS.

If you do nothing else, but number three right here in this post, please, please, please DO NOT leave your pin titles, descriptions, and board titles blank.

That's how Pinterest reads what you and your content are all about and thus, shuffles it about through it's algorithm to be found by pinners who are looking for your content.

Sound good?!

 


 

 


 

4.  PUBLISHING PINS OR CONTENT THAT PEOPLE JUST AREN'T INTERESTED IN.

Let me first say that when I first started using Pinterest, I was doing this ALL THE TIME.

I would select content I wanted to write about -- not what people are searching for on Pinterest, so my content would go nowhere fast.

In addition to that, people expect beautiful, enticing product pins, so if you are pinning square or horizontal product imagery that falls flat because the image is too busy, dark, or low resolution -- you may not get a lot of saves or link clicks.

When looking at what to pin, do a keyword search for your given industry to get a better idea of what performs well. I even have this helpful YouTube Tutorial for you to do a keyword search or hashtag search to help you along.

5. NOT VERIFYING YOUR DOMAIN.

 In addition to loving fresh Pinterest content, Pinterest also loves quality pins.

They measure the quality of a pin in several ways (pin design, number of saves and link clicks, comments, the "I Tried" button, and more), but one of the more notable measurements is to make sure you've verified your business URL or domain. 

In essence, this boosts your profile and pins amongst other spam or unverified accounts and helps you pins show up in the Smart Feed. 

In the event that you haven't to set up your Pinterest For Business Profile yet, but you need to, check out my blog post all about it here.

6. NOT EXPLORING, TESTING, OR TRYING OUT GROUP BOARDS AND TAILWIND TRIBES.

 Before I started testing out Tailwind Tribes or Group Boards, I felt like my views and my overall Pinterest growth hit a wall.

Upon further research, I wanted to test out Group Boards (not all of which are created equal) as well as Tailwind Tribes. I prefer Tailwind Tribes, because I can see the activity of the group and it's much, much easier to keep track of how many pins I've pinned to the board as well as how many I've pinned from others. I can also engage with members of my tribe and create my own.

Group Boards aren't bad, but you'll have to have a spreadsheet (if you join many Group Boards) keeping track of how much content you've pinned to the board, what date, which content you posted, and how many pins you have to re-pin, too. Plus, Group Boards have their own rules. 

On the other hand, you'll also have to do your own research on finding highly engaging group boards that will give you a ton of re-pins and quality traffic.

You can dramatically increase the number of pins and views from your profile, but you want to make sure the Tribes and Group Boards you join are relevant to your industry and that you are providing products and pins people really want to re-pin (in an effort to drive referral traffic). Otherwise, you'll have a ton of views and no sales or leads to show for it.

 

Psst... love this post? Be sure to pin it to Pinterest, so you can reference it easily later and share with your community!



7. AND LAST BUT NOT LEAST, BUT EXTREMELY IMPORTANT -- NOT PAYING ATTENTION TO YOUR ANALYTICS, WEB TRAFFIC, AND METRICS.

Your pinners will tell you what content or products they love. They will also give you insight into what pin design(s) they find highly enticing through saves and link clicks.

You should frequently check your analytics on Pinterest to see what growth is occurring. 

What are your top viewed pins?
How many engagements are you receiving on your pins?
Is your profile growing or remaining stagnant? 
Are your products and content driving traffic to your website?
Is your lead generator enticing enough?
What is your top content? 
And more.

Analytics are easy enough to understand and sift through as long as you take a moment to look through them (Tutorial coming on this soon!), but be sure to do so, because this information can be used to do Pinterest marketing better and more effectively for your target customer (which is a win-win, right?!).

Well, I'll stop gabbing here and I hope that this information has helped you to understand some of the key mistakes many people make on Pinterest when it comes to growing it for their business as well as to avoid them for yourself.

If you like this blog post, be sure to save it to your Pinterest, so others can enjoy it, too.

Love this post? Here are other related posts you might enjoy also:

5 Time Saving Tips For Pinning To Pinterest

How To Create A Powerful Pinterest Profile

5 Reasons You Should Be Using Pinterest For Business

 


 

 


 

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