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9 Techniques I Use As A Pinterest Strategist

Oct 22, 2019
 
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Let me just say before I launch into this post that there are a lot of strategies and techniques I use to manage my client's Pinterest accounts! 

But, across the board, these are nine that I will use, try, or implement per each client.

 

 

Psst... love this post? Be sure to pin it to Pinterest, so you can reference it easily later and share with your community!


Okay, so let's get to what you are here for.

Nine Techniques I Use As A Pinterest Strategist

1. CREATING A POWERFUL PINTEREST PROFILE

I'm not going to talk about this one too much, because I've already written two great blog posts below about it, but yes, the first step to managing your own Pinterest effectively is having a profile that is fully optimized.

Click here to read more about How To Set Up A Pinterest For Business Profile (and why you need to!), but I also recommend you check out this post on How To Create A Powerful Pinterest Profile.

A fully optimized Pinterest For Business profile is your first major step in qualifying your account with Pinterest, but also showing pinners your quality content and products.

2. COMPETITIVE RESEARCH / FOLLOWING IDEAL CUSTOMERS

I always ask my clients, "Who are your competitors?" or a better question, "Who are the companies or brands that you aspire to be / emulate / look up to?"

Once I get that information from my clients, I make sure to check out what those brands / bloggers / businesses are doing on Pinterest, too.

Obviously, I want to gain inspiration  or ideas on what might be working well for their industry, but I also want to see where we (my client and I) stand on Pinterest among the competitors.

If other brands / businesses in a similar space aren't using Pinterest effectively for their business, then that means they have a weaker spot in their marketing strategy that we won't.

I'd also recommend taking the time to comb through their audience / followers and following accounts who remind you of your ideal client. Pinterest LOVES when accounts follow other accounts; it's part of what makes them social, so this will benefit your client, too. 

So, when working with a Pinterest client or even on your own Pinterest, be sure to take note of what your fellow businesses are doing, but also, take a moment to connect with your potential audience on Pinterest.

 

Psst... love this post? Be sure to pin it to Pinterest, so you can reference it easily later and share with your community!


3. KEYWORD RESEARCH + USE

Keywords are what make Pinterest the fascinating search engine that it is. Anything that your heart desires -- recipes, fashion tips, business marketing ideas, DIY home decor tutorials, help with your finances, top fiction books,  news articles, etc. -- can be found by searching the top of Pinterest using, yep, you guessed it, keywords. 

Before I start building out any descriptions, titles, or image file names on a client's profile, I take the words they used to describe their business / brand and product / service and cross reference some of those terms with top performing keywords on Pinterest.

Then, I take all of that information and consider the best words and long tail keywords to use among their various pins, boards, and images to ensure their products / content are being found on Pinterest.

If you aren't using keywords on your Pinterest, you'll thank me after implementing this tip for yourself!

Of course, if you want more elaboration on this, you can buy my Pinterest Fundamentals mini-class, which will give you great detail on how to execute keyword research and use in your Pinterest marketing.


 

 



4. HASHTAG RESEARCH + USE

Hashtags are coming up in popularity on Pinterest. Personally, I think with the introduction of the integration with Tailwind and Instagram, hashtags are going to continue to grow in following and use. 

Going alongside Technique #3, I do my hashtag research and am sure to use relevant, trending hastags in my board and pin descriptions. I'll even include a couple of them in my profile description if it's appropriate.

There is a way to do hashtag search to see what hashtags are trending versus ones you want to steer clear from, I talk all about this in my Pinterest Fundamentals presentation you can pick up here if you'd like to take this information a step further.

 

Psst... love this post? Be sure to save it to Pinterest to reference it later or share it with your pinning community?


5. PIN DESIGN / CREATING HIGH-CONVERTING, CAPTIVATING PINS

There is a lot of knowledge out there on pin design that's high-converting. And most of it is valid, but what I will say about pin design is sometimes it's a throw-things-at-the-wall-and-see-what-sticks in terms of which of your pins will do best. 

I will tell you pins that I thought would perform poorly ended up being my best pins. *insert hands up in the air emoji here*

Clearly, your text has to be easy to read with relevant keywords people are searching for, the product image or imagery should be bright, clear, and captivating, and any colors should contrast, though, I have found clean color palettes work best.

I also tell students to include a call to action on their photo (which helps with conversions!) in the way of a lead generator or incentive to "Shop Now."

Engaging and beautiful pins are obviously the vessel on how I attract customers or clients to my client's content or products. So, even though, there are different methods of thought on what colors to use, what kinds of imagery to use in the background, fonts, and the like--one thing reigns supreme: the pins need to convert! 


6. INTENTIONAL SCHEDULING / CONSISTENT PINNING

This one strategy alone could be multiple blog posts, but I will say is this: pinning a pin once to one board and leaving it alone to do the work for you does not a Pinterest strategy make.

Pinterest loves fresh, new content and products.

With that being said, you should consider pinning multiple times a day. When getting started, this doesn't have to be all of your content; it could be a combination of other relevant content or products from other people.

I pin on average 10-15 times per day and some pinners pin way more than that given the amount of products or content they have to use.

In any case, pin consistently. 

On the other hand, you can also be intentional in the way you pin (especially if you use Tailwind -- the only Pinterest approved management partner!)

What I mean by that is think about the products you are launching or content you are creating. You can schedule out your product pins to launch when your new Winter Collection goes live or if you have a bundle of recipes that are all relevant to Valentine's Day desserts, then maybe you pin those for a period of time (seasonally) and then move on to other content.

Intentional pinning will help you stay relevant on Pinterest and pin things that people are looking for based on that season or an upcoming event instead of providing them with things that are out of season or irrelevant. That can definitely hurt your growth on Pinterest.


Psst... love this post? Be sure to save it to Pinterest to reference it later or share with your community.


7. QUALITY URLS

More than anything, your pins have to have somewhere for the pinner to go if they are interested in learning more or buying your product.

Please, please, please be sure to include the URL link to your pin, because if you don't -- you are simply doing all of that work for nothing. This also means if people are re-pinning your content that anyone who sees it outside of your community or trying to schedule it in Tailwind, well, it doesn't take them anywhere. 

And that's a shame, because the whole point of Pinterest marketing is to find new customers, drive traffic, and sales.

I know this seems like a simple "strategy," but more often than not I see pins without URLs, so it has to be said.


8. CLIENT CONTENT TRACKER

I'm not even going to take credit for this tidbit, but I did pick it up when I took Melyssa Griffin's Pinfinite Growth Course

She provides us with she calls a Client Content Tracker. What it is essentially is a breakdown of all of our content (or products) with the pin URLs, descriptions, hashtags, and relevant keywords in a snazzy little Google Doc spreadsheet.

This is how I am able to re-pin and re-use pins, content, and descriptions and do it quickly to get my client's pins scheduled out in Tailwind.

It takes quite awhile to build out, but once you do it, it is so worth it! It will save you time, energy, and brain power in the long run. 

Even though, this isn't directly related to Pinterest it is a key part of running a successful business as a Pinterest Strategist and keeping all of my client's content and products organized. 

9. GROUP BOARDS / TAILWIND TRIBES*

We've all heard of group boards and how they can be a huge benefit to get your content seen by collaborating with other pinners. And it does work! 

For my clients, I usually test out Tailwind Tribes (because it's much easier to keep track of than Group Boards and I can also view the quality of the Tribe before I waste time joining)  by joining targeted Tribes that fit within my client's niche. 

There is a whole lot to say for Group Boards and Tailwind Tribes, but in short, if you are managing someone's Pinterest (especially if they have a ton of content!) and you want to help grow their Pinterest, considering bringing on community with these two options won't hurt a bit. 

Try out what Group Boards or Tribes work and remove yourself from ones that are lacking. Much like with pin design, it can be a trial-and-error technique, but in the end, it is a valuable strategy to use when helping clients with Pinterest marketing.

So, I hope that these techniques were helpful for you when are building out your own Pinterest and/or if you are getting started as a Pinterest Manager.

Don't forget that I have a Pinterest Fundamentals mini-course that takes a deeper look at many of these (minus Tailwind Tribes, because that's a bit more experienced than Pinterest Fundamentals!). It's $24, but extremely worth it and such a short class, you can get through it today and start building out your Pinterest immediately! 

Last, but not least, if you are reading this and you are completely new to Pinterest or trying to better manage your own for your business, my Pin Proficient Masterclass is a necessary resource (and oh-so good, if I do say so myself!) in getting started. It's free and you can get it here!

Love this post? Here are other related posts we think you might enjoy also:

5 Reasons You Should Be Using Pinterest For Your Business

How To Set Up A Pinterest For Business Profile

7 Critical Mistakes To Avoid On Pinterest

How To Create A Powerful Pinterest Profile

 


 

 


 

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