Not only that, but they also are making the simple mistake of putting the least advantageous boards at the top of their profile and focusing on personal boards more than featuring their product or service.
So, that's why I wanted to break down how you can rearrange your boards on your Pinterest For Business Profile as well as why you need to arrange them in such a way that it makes your profile stand out.
Also, if you want to take what you learn in this post a step further and learn my step-by-step method of how I create, draft, and schedule my pins as a Pinterest Pro, you can also get access to our free Pin Proficient Masterclass.
Psst... love this post? Be sure to pin it to Pinterest, so you can reference it easily later and share with your community!
Below is my current Pinterest board layout.
Let's say I want to move my board "pinsavvy.co" to the right of my board "pin savvy blog."
So, all I would do is click on the board "pinsavvy.co" and shift it to the right. It will look a little something like the image below.
The red circle is to show you my board "pinsavvy.co" in motion as it's being moved to the right of the board "pin savvy blog."
Next, you just release the board where you want it and voila! It's rearranged!
It's literally oh-so simple.
Think about it this way -- your Pinterest For Business profile is the first thing people see, right?
For some of your pinners or new customers it's their first interaction with your business. Or their very first impression of your brand.
AKA A BIG DEAL.
So, you want to make it as easy as possible for them to find your content and products while making it look aesthetically pleasing and organized.
You'll notice on my profile all of my top boards are my content -- no one else's. You'll also note that all of the boards I have closest to the top are all things relevant to my brand / business.
Chances are if someone is coming to your profile and they like what you offer, they are looking for something specific (say a piece of content, that favorite product they stumbled on, or a really good board full of valuable resources they want to follow!).
If we take a look at my Pinterest For Business profile again, you'll see that all of the boards at the very top are my own business content. Then, you'll find a few boards about Pinterest / Tailwind, which are my main business focus and expertise.
Below that are other boards about digital marketing, email marketing (more specific), social media marketing, etc., which are all still relevant and in the similar wheelhouse of my business.
Lastly, I've got a few boards about automation, marketing your business, organization and productivity, etc, but if you think about it, all of which are very much in part of an entrepreneur's brand and business.
1. Tell people what you do / make at a glance
2. Provide easy access to your contents or products without a ton of guesswork
3. Make your board layout look easy to navigate, clearly organized, and aesthetically pleasing
Now, go out there and start arranging, friend!
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