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Setting Up A Pinterest Business Account (And Why You Need To!)

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You probably read the title of this blog post and thought, "It can't be that hard to set up a Pinterest profile for my business."

And you'd be right.

BUT.

I'm also going to share with you the important reasons why you need a Pinterest For Business account versus just a good old standard user account.

Sound good?

(And in the event that you want to get to the good stuff and read all about Why You Need A Pinterest For Business Account, just keep scrolling.)

First things first. 

If you are a business owner and you truly want to take advantage of Pinterest for business, then you will need a business account.

HOW TO SET UP A PINTEREST BUSINESS ACCOUNT

1. STEP ONE: Log into Pinterest. When you log in to Pinterest with an email, you will automatically be given a basic user account. 

In the example I am sharing below, you'll see my account as a standard and brand new account.



2. STEP TWO: Where you see the blue circle highlighted above and the bold, red arrow pointing to it, click that.

It will then look a little something like the image below.



3. STEP THREE: From here, you will click on the bright red button that says, "Add profile."

4. STEP FOUR: Once you click the bright red button that says "Add profile" your screen should look something like this:

 

And begin to fill out the information for your business. This account is my passion project account, so I've filled in "Five Freedoms Photography" for business name and "Service Provider" for what kind of business I am.

The next screen input your business email.

After that, you'll input your business website.

(Don't worry if you don't have one yet, you can skip this and come back to it later, but do know that having a verified website on Pinterest is one key way to grow your following on the platform. We will touch more on this later.)

After, you input your website, you'll then be able to connect other accounts to Pinterest if you so choose. As of the writing of this post, you are able to post from your Instagram account directly to Pinterest, but as of yet, there hasn't been a great benefit to doing so.
And as always, you can skip this step, too.



The next screen asks you to "Choose topics that would best describe your business." The reason for this is so that Pinterest can populate interests or ideas that you might be interested in seeing on your Pinterest feed. 

Because this account is my passion project dog photography account, I chose to select baby animals as a topic that suits my business.


And before you are all finished with this step, Pinterest just wants to make sure that you download the "Pin It" button for your browser, which will register images on any webpage and allow you to pin them to your account. 

But even if you haven't had a business account before, it is likely you've used Pinterest, so you may have already done this step, in which case, just skip.

 

5: STEP FIVE: Check out your new business hub.


It looks pretty boring, but when you log into a Pinterest For Business account this is where you will find helpful articles, key insights, and other business services you can take advantage of to grow your business.

And your finished profile may look a little something like this:

This is not the same account, but my Five Freedoms account wasn't full completed and I wanted to give you an idea of what your business profile could look like with a full profile, imagery, featured pins, location, and website. 

Looks pretty good, right?!

Now, that that is done with, let's talk more about why you need a Pinterest For Business account versus a regular old account.

1. Pinterest prioritizes content from your website in the Smart Feed. 

With a business account, you can verify and claim your website. When Pinterest recognizes your pins are in fact coming from your legitimate website URL, it increases visibility across Pinterest. And you want your products or content to be seen, right!?

2. Pinterest For Business gives you insights into analytics and audience interests.

While the analytics aren't quite as in depth as Tailwind, Pinterest analytics can give you an impression of what pins are performing well, the number of overall impressions, clicks, and saves on your pins, demographics of your audience, and more. 

These metrics will help you decipher what content to write more about, what pin designs are attractive to your audience, and what hashtags or keywords are performing well based on your descriptions.

3. You can take advantage of Promoted Pins.

Think of Promoted Pins like taking out a listing for an ad. You can promote certain pins for products or content you want your audience to buy or consume. This is similar to Instagram, Facebook, or Google Ads--just on Pinterest.

4. Enable the use of rich pins.

Rich pins provide your pins with more product information (such as price or location) and metadata information from your website, which Pinterest prioritizes over other pins. This is especially helpful for people looking to buy a product, they can see the price and product information without ever leaving Pinterest.

5. And other perks...

Like setting up your location, choosing featured boards, featured cover imagery, and the option to tell Pinterest users what you do or sell in your Pinterest profile description. All of these things help to increase visibility of your profile to your key audience across Pinterest. 

So, that's why you should set up a Pinterest For Business profile and how to do so. 

Easy, right?!

Now you've got a Pinterest For Business account, how do you optimize it?

Then download a free copy of our Power Up Your Pinterest Checklist to help you fully optimize your Pinterest For Business profile. 

You'll be glad you did!


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